Tuesday, September 16, 2008

AVON: A Very Obscure Niche

I haven't had much business experience yet, but as a child, I helped my mother sell AVON products as a door-to-door salesman (er, salesboy) for a bit of payment. Of course, being only 10 or 11, I wasn't interested in who the products were targeted for, or what the consumers wanted - the only thing I was concerned with was walking door to door, shoving a catalog in an unsuspecting victim's face, and exclaiming, "Buy something! They're real good! And plus, I get money!". Of course, half of the time, it would result in the potential customer thinking up of an excuse on their toes... "I'm sorry, I don't have that kind of money," "I'm terribly sorry, I don't wear make-up," "I'm very sorry, my credit card was just stolen by a wild pack of frothing garden gnomes and my bank refused to reimburse me for the money lost because my ex-husband's lover was on Jeopardy."

I'll admit, AVON had quite a plethora of high quality products, ranging from mascara to lipstick and everything in between. As we all know in business though, the concept of supply and demand is highly crucial to successful sales. The problem was - AVON had a lot of supply, but unfortunately, my neighborhood had little demand, not to mention little money and little motivation to cosmetically enhance their appearance. It's like selling a computer to a house with no electricity; yeah, sure, it's cool and all, but the consumer will have absolutely no use for the product. I'm sure AVON focused on demographics when developing their products, but that isn't to say that their targeted audiences are slightly adjusted to every single neighborhood, every single person across the nation. A natural balance and average consumer demand must be reached, and my neighborhood just happened to be one of those few neighborhoods that had absolutely no need for any of AVON's products. Needless to say, sales were down in my neighborhood and I was back to spending my summer evenings counting the blades of grass outside.

My first and only pseudo-business adventure was a complete failure, but that's to be expected. Hopefully I'll gain a bit of success (and money) with my next business pitch - catching and selling edible golden walruses around the world. The first ten customers recieve a free T-SHIRT that says "I'm cool, cuz I rock" and an exclusive Jon Bobble head, finely crafted out of already chewed gum with unsurpassed detail.

That's all for now, be sure to check back as more assignments come up!

Tuesday, September 9, 2008

Intro

This blog will deal with my interests, hobbies, life, or whatever assignments are required of this blog for class.